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  • Right-brained

    &

    Left-brained

    Creative digital content backed by data.

  • Hi! My name is Destiny.

     

    In my professional life, I use both parts of my brain: right and left.* This is why I love what I do.

     

    I'm a digital content editor and writer, as well as a content marketing strategist. I manage and mentor remote teams of writers who create strategic, best-of-web content.

     

    I also work to drive traffic and position my clients in the search results. Then I measure the results and iterate in order to keep them on page one.

     

    It sounds like a mouth full but it's not. Great reader experience is great SEO.

     

    This is my website. It's professional, but not super serious. Like me.

     

    *Recent research shows that the brain isn't literally divided into two hemispheres; but...it's a great expression. So I'm sticking with it.

  • Professional Portfolio

    Check out some of my work.

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    Sr. Marketing Director

    As the Senior Marketing Director for Radicle Science, a health tech start up that ran real world studies on supplement products, I planned an editorial calendar and managing the content on the B2B side (supplement brands) as well as the B2C side (volunteer study participants). I oversaw the digital newsletters, planned events, oversaw ad campaigns for recruiting as well as managed the website and content for the blog. I supported sales with lead gen and collateral as well as maintaining the CRM.

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    Digital Content Editor

    KCL is an inspiring women-owned and led company based out of Boise, ID. I've built and lead a team of six full-time writers (contract and employee) across four time zones to create best-of-web, long form content for five different verticals containing about 3,000 pieces of content. (That's a lot of numbers, I know. And my numbers might be off. But I'm a writer given to hyperbole.) I've created a company-wide style guide, an automated project management process in Asana that connects the entire organization, and a 6-hour digital content writer onboarding that is both synchronous and asynchronous. Ok that last bit isn't exaggerated.

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    Digital Content Writer

    As part of a dynamic marketing and creative design team, I wrote blogs, eBooks, case studies and web copy for eLearning Mind, a learning and development design company whose clients include: Godiva, Facebook, Twitter, MAC and other Fortune 500 companies. Topics: Diversity and Inclusion, Learning Experience Design, Company Culture, Leadership, adult pedagogy. I learned a lot in this job. Not even being ironic. I learn while I write and write what I learn.

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    Digital Content Writer

    For Capture2 Proposal, a SaaS provider for government contractors, I wrote blog posts and social media posts. Sounds easy but...ugh...it wasn't. Government contracting is heavy on the jargon and acronyms. I had to get up-to-speed immediately, which proves that if I can mimic government rhetoric, I should probably work for the CIA. I interviewed SME's (retired military commanders and such) to write, in an expert voice, about the very convoluted world of capturing and winning government contracts. Quiz me.

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    SEO Copywriter

    For DxT (Death by Tequila), a tequila bar specializing in modern Baja cuisine, I wrote the web copy.

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    Case Study and Feature Writer

    For FMT Consultants, an IT solutions partner, I wrote for industry publications, such as CIO Magazine and I worked on their case studies for two years. Again, lots of tech jargon here, and a little bit of diplomacy when interacting with FMT clients and getting their approval. Most importantly, I learned how to tell pretty much the same story, over and over, in a novel, interesting way, looking for an angle that set each relationship apart.

  • Still haven't seen enough?

    Mmkay. Here's more....

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    Trust Me Vodka

    Blog, recipes, branding and website copywriting

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    Plaza Medical Spa

    Wire framed custom site with SEO optimized copy, hired a web developer sub and wrote the blog.

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    eLearning Mind

    The True Story Behind the DISC Profile

  • Destiny Irons

    Resume

    Here's where I'm at in my career. 

    It's a great time to be a writer; especially one that tends to be both right- and left-brained. I'm hyper-organized and process driven while also being creative and humorous. I currently work as the Director of Communications for Learning Matters Educational Group, a national hybrid charter school organization that serves at-risk youth.

     

    Throughout my very diverse career, I've learned to manage multiple clients from a variety of industries, each with different processes, systems and rhetoric. While strictly adhering to deadlines, I deliver creative, insightful work that I'm proud of. I've crafted elegant, original content for new and established digital brands, as well edited multiple titles and/or guided them to publication as a book ghostwriter for Forbes Books/Advantage Media.

     

    I've copy written for websites, written eBooks, books, blogs, case studies, marketing collateral and white papers for my clients using their unique tone and style as well as deep SEO research and digital content strategy. My work is always challenging me, pushing me to learn more as readers, inundated with digital content, demand higher quality and brands clamor for attention.

     

    I've had the privilege of collaborating with and learning from some amazing teams. I'm grateful for what I've learned and for my clients, who have always taken the time to be generous and teach me.

     

    But, I am a lifelong learner and I'm not stopping now. In 2021, I finished an MFA (Master's of Fine Art) in Creative Writing, and have enjoyed the impact this has had on my work. I am also taking UC Extension courses to earn my certificate in Adult Teaching, as training and mentorship is a passion of mine and recently completed the BLOOM Faculty Internship program through Orange County Community College District.

     

    What's next? I don't know but I'm excited to find out!

    Director of Communications

    Learning Matters Educational Group

    2024 - Present

     

    Learning Matters is an inspiring nonprofit organization dedicated to servicing students who are not thriving in traditional education, or who are at-risk for failing. My role is to oversee marketing, (lead generation, social, websites) as well as create trainings for new hires and create ongoing professional development.

     

    Sr. Marketing Director

    Radicle Science

    2021 - 2023

     

    Radicle Science is a health-tech start up that runs the worlds first real world studies on supplement products. Their studies are IRB certified, and completely virtual. While working for Radicle Science, I helped to rebuild the website with SEO best practices in mind, created funnels on the site to capture B2B leads, restructured the CRM to vet and qualify the leads, as well as managed the clean up and lead nurture workflow for our database of study volunteers (B2C). I designed newsletters for B2B and B2C clients, led events and oversaw ad campaigns for recruitment. This was a ground-up position, as the company is still in its infancy.

    Digital Content Editor

    The Krazy Coupon Lady

    2019 - 2021

     

    KCL is an inspiring women-owned and led company based out of Boise, ID. I built and lead a team of seven full-time writers (contract and employee) across four time zones to create best-of-web, long form content for five different verticals containing about 6,000 pieces of content. I created a company-wide style guide, an automated project management process in Asana that connected the entire organization, and I designed and implemented a 6-hour digital content writer onboarding that was both synchronous and asynchronous.

    Ghostwriter

    2011 - Present

    • Wrote for AuthorBridgeMedia with a non-fiction client base including: entrepreneurs, business leaders and business coaches to develop, write and edit their books from concept to publication.

    Digital Content Writer

    2006 - Present

     

    Past/Present clients include:

     

    YourDriversEdOnline.com, NorthCountySchoolofDriving.com, eLearningMind (ELM), FMT Consultants, Dyn365Pros, Capture2Proposal, Death by Tequila (DxT), The Patio Group, Livestrong.com, Trails.com, eHow.com, Properpillow.com, Ground-based Nutrition, Centered Business Consulting, Plaza Aesthetics & Wellness, xRM3, GlennsDesigns.com, Fire Systems, Inc., Mark Hamade, Avetta, Trust Me Vodka, ScenePlay

    Digital Content Strategist

    2010 - 2017

    • Created a content editorial calendar and strategy for Centered Business Consultants, increasing web traffic and engagement by 30% quarterly.

    • Consulted Plaza Aesthetics & Wellness on a cross marketing strategy built upon local SEO techniques, including geo-targeted Adwords and Facebook campaigns and email marketing.

    • Advised Ground-Based Nutrition on a content strategy to engage strategic partners and influencers, increasing web traffic organically from 20 to 1500 unique visits per day in two quarters.

    • Strategized SEO driven content for The Proper Pillow, which grew unique daily visits from 5 to 750 average per day, peaking at 900, in six months.

    Personal Brand Consultant

    2012 - 2017

    • Positioned Mark Hamade as a Conscious Capitalist, oversaw a logo and website design to feature his work. Rewrote his LinkedIn bio and profile. Strategized his efforts across Twitter, Facebook and LinkedIn. Mark Hamade earned a position as partner in Vivaris, (hedge fund) and booked numerous speaking engagements within the tech industry.

    • Helped Mark Guidi launchCentered Business Consultants, an organizational coaching agency built upon the martial arts practice of Aikido. Oversaw website design/build, logo, eBook and blog content. Guidi was recruited by Phi Kappa Psi for the Executive Director position under a lucrative three-year contract.

    • Established Marci Mauro, CBRE as top-of-mind influencer through a highly segmented email newsletter campaign. Mauro was recruited for a senior level position for Wells Fargo Commercial Loans.

    Print and Digital Journalist

    2001 - 2015

    • Wrote feature article for CIO Magazine "A Machine to Disrupt the Machine" August 2015.

    • Wrote artist profiles for Surfer Magazine.

    • Wrote feature profiles on local artists, celebrities, musicians and athletes for Encinitas Magazine and Carlsbad Magazine.

    • For Beach Break News covered restaurant reviews, art gallery openings, local events.

    • Wrote short fiction appealing to juvenile offenders for the non-profit, Arise, as part of a curriculum designed to rehabilitate them.

    Publishing

    TheScientificWorld.com

    Assistant Editor

    July 2001 - May 2002

    • Sought out, compiled and published original life and biological science research to the website, the first online journals of its kind.

    • Helped to create large databases of articles and optimize for search. Developed contacts with Nobel Prize winning life and biological scientists.

    • Personally on-boarded the "Digital Urology Journal" founded by Dr. Anthony Atala.

    • Oversaw the establishment of a west coast office in San Diego, CA.

      Harcourt Children's Books

      Editorial Assistant

      February 2000 - May 2001

      • Assisted in ushering a manuscript to publication by working as a go-between for the authors and illustrators and the internal editorial, art and production departments.

      • Contributed to weekly editorial meetings.

      • First look at all potential projects.

      • Proofread and edited manuscripts.

      • Wrote back-cover copy.

        Academic Press

        Editorial Coordinator

        June 1998 - February 2000

        • Managed editorial boards for two major academic journals by organizing editorial board meetings, flying in authors from around the country.

        • Assisted in leading ed board meetings with Editor.

        • Attended national scientific conferences with Editor to prospect for new authors.

        • Ushered multi-authored book projects from contracts to publication.

        • Proofread and edited Tulchinsky, Theodore H. and Varavikova, Elena A. The New Public Health: An Introduction to the 21st Century. Academic Press, 2000.

        • Edited and proofread a special journal issue called "Neurobiology of Disease," edited by EG Jones, LM Mendell and GV Lees.

        Education

        Chapman University

        (MFA) Master in Fine Arts, Creative Fiction Writing

         

        University of California, San Diego

        B.A. British and American Literature

        Cum Laude, Honors

        Digital Skills

        Google Suite, Asana, Basecamp, Slack, WordPress CMS, MailChimp, Constant Contact, MS Office Suite, PowerPoint, Looker, SEMRush, Moz, Answer the Public, Buzzsumo, Google Analytics. Can write basic .html and perform intermediate to advanced front end design on Wordpress, SquareSpace and Strikingly. Well-versed in Google AdWords, Google +, Facebook, Facebook Advertising, LinkedIn, LinkedIn Advertising, Instagram, YouTube.

        AP Styleguide, CMOS, MLA.

      • Are you still here?!

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